Campaign Brief articles states: McDonald’s is no small fry on the Snapchat scene, launching the first sponsored lens in Australia that will turn you into a life-sized burger. Earlier this year, McDonald’s rolled out paid geofilters, but this is the first time it is taking advantage of...
Campaign Brief articles states: McDonald's Australia has today partnered with Snapchat to run the first nationwide sponsored geofilter activity in the country via VML Australia. The campaign features three unique filters that centre on icons synonymous with the McDonald's brand - the world famous French fries and...
Mumbrella article states: Melbourne’s freelance creative scene is one female “ad guru” down today after Jessie Jordan – JJ to her friends – opting to stay in WA’s Margaret River to pursue love in Nine’s new reality series when Love Comes to Town. It seems Nine’s new thinly-veiled clone of...
Campaign Brief articles states: Hello I'm Venus has today launched a digital campaign for their client Universities Australia, to promote their new World Class strategy. Hello I'm Venus won the national pitch for Universities Australia in July this year, after a tender process against 3 other...
Campaign Brief article states: Says Carla Gilbert, brand manager at Libra said: "Libra has been a proud sponsor of the Ovarian Cancer Research Foundation since 2007. And rightly so, being a brand made for women, Libra shares a strong fit with the OCRF. The team at...
Campaign Brief article states; Says Jessie Jordan, creative director of Hello I'm Venus: "The age-old stigma of cleanliness still hangs over us, but we've moved on from this. We all know mess happens, so there's no use getting our knickers in a knot about it. "This campaign...
Mumbrella articles states: Frozen food brand Lean Cuisine has had a makeover from women’s specialist agency Hello I’m Venus. The new campaign focuses on women, with the creative line “Thanks Lean Cuisine.” The campaign will include women’s magazines, digital ads and outdoor. Read more - http://mumbrella.com.au/lean-cuisine-gets-a-makeover-from-hello-im-venus-157988...
Mumbrella article states: Melbourne agency Hello I’m Venus developed the Think Forward campaign for Swinburne University of Technology launched on Sunday. The announcement: Melbourne based, Swinburne University of Technology unveiled their new brand campaign with a 60 second TVC in Sunday evening’s debut of ‘The Block’ and ‘The...
Campaign Brief article states: Libra (a key brand of SCA Hygiene Australasia) has appointed the "we get women" marketing specialists Hello I'm Venus to handle the digital and social work following a recent competitive pitch. The win follows the hiring of Jessie Jordan (left) as creative director...
Campaign Brief article states: Engine recently completed the new, character-based Mount Franklin TVC for Coca-Cola and McCann Sydney highlighting the brand's more environmental approach to bottle production. Read more - http://www.campaignbrief.com/2012/05/post-223.html...