Corelle is the break resistant plate. So we decided to demonstrate this by putting the plates through the ultimate test – a trip through the post.
We posted Corelle plates to a variety of media outlets and influencers, from magazine editors to food and lifestyle bloggers.
Written on each plate was a request for recipients to respond via social media if they received the plate in one piece.
Within two weeks we received a 88% response rate (one plate got lost in the mail), with every recipient’s plate arriving in one piece.
Awards:
Cannes 2012 Finalist for DM.
GOLD in CLIO award 2013
New York Festivals Finalist 2013
Shortlisted in New York Festivals