Libra have been a sponsor of the Ovarian Cancer Research Foundation for yonks, spreading the good word to donate to such a worthwhile cause. When Libra came to Venus to do their next post on Facebook for the charity, Jessie saw this as a great opportunity to do something different. After all, we know that no one ever thinks that cancer will effect them, so why not use the functionality of Facebook to deliver a personalised message to the viewer, showing not only them in the announcement, but also their friends who are at risk.
The video worked with user’s Facebook photos, having the host show them their friends that could be affected.
Jessie managed to get this up and running for pretty much no money, lots of eye lash fluttering and a big heart and drive to make it work.