McDonald’s Australia – Snapchat Lens

Macca’s Snapchat lens.

Working with VML, we made the first branded Snapchat lens in Australia turning millions of people’s faces into a Big Mac and Fries.

Results:

Overall, the Lens was applied to a User’s face ~3.5 Million times, with ~1.2 Million of those being from Unique Users.

This Lens was officially Snapchat’s most viewed to date, surpassing 6 Million Views in 48 hours.