SBS Ambient stunt

SBS Ambient stunt – featured on BestAds

We were asked to put together a 10 second billboard for Tour de France, instead we came up with this: A metrolite powered by a cyclist, 24-7 with only 2 rest days to coincide with the race. The idea – even our ads are an endurance event.

Copywriter: Jessie Jordan

Art Director: Tim Chenery

Agency: US (then, RazorJunior)