SBS Ambient stunt – featured on BestAds
We were asked to put together a 10 second billboard for Tour de France, instead we came up with this: A metrolite powered by a cyclist, 24-7 with only 2 rest days to coincide with the race. The idea – even our ads are an endurance event.
Copywriter: Jessie Jordan
Art Director: Tim Chenery
Agency: US (then, RazorJunior)